Mark Cummings

Mark has been part of the C3 team for five years, focusing on improving the company’s website, video content, analytics, and brand. Since joining shortly after the first C3 Tech Summit, he has supported its growth from fewer than 100 attendees to over 500. Mark also contributed to the company’s rebranding and website redesign, ensuring a clear and consistent representation of C3’s role in the marketplace. His work helps strengthen C3's presence and impact in the industry.

Mark stays motivated at C3 because of the constant variety and evolving nature of his role. “It is always changing, and every day is a new challenge,” he says. His responsibilities range from analyzing data and creating reports to help leadership understand key metrics, to developing videos that communicate the C3 story and build an engaging brand. He also works on designing new web pages, including visuals and graphics, keeping his work dynamic and rewarding. 

He is most proud of helping transform C3 into a "video-first" brand. During the pandemic, he focused on making video the foundation of C3's market presence, with most content starting as video and then evolving into other formats. He also played a key role in supporting personal branding efforts, helping team members like Jeremy Domanik, Ryan Boyk, and Tim VanderMel build strong LinkedIn presences for their specific markets. 

Mark describes his time at C3 as "unbelievable." When he first learned about how the company operates, he found the value it provides to customers almost too good to be true, something he thought only Fortune 500 companies could offer. Over time, he’s come to see C3 as a team of dreamers, consistently surpassing expectations and achieving more impressive results each year.